The inspiration behind Plantsurge was Guy Cinnamon, keen gardener and founding member of London company Ecocamel, who himself had enjoyed almost a decade of success with the highly popular Ecocamel Descaler, a magnetic water softener for domestic homes. With the discovery of magnetic water being used to irrigate crops on a huge scale in Australia and horticultural journals recording dozens of studies showing benefits to seeds, fruits, and plants, Guy decided to evaluate magnetic water on plants in his own garden using an adapted descaler device.
When results showed the clear-cut benefits of magnetic water on his garden crops including tomatoes, peppers and courgettes and plants like Dahlias and Sunflowers, a decision was made to fund independent UK plants trials. Trial results proved to be remarkable.